Marketing Review(Xing Xiao Ping Lun)

Marketing Review is the academic journals, published four issues a year (in March, June, September, and December). The purpose of this journal is to promote marketing research. To be published in MR, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. MR is not tied to any particular discipline, level of analysis, or national context.

行銷評論 / Marketing review (Xing Xiao Ping Lun) / ISSN 1813-4483